Business Development Playbook - PDF
We created this because when we asked people (industry and marketing peers and my company's own BD staff) to send me samples of their BD plans... we got crickets. Much like asking for a marketing plan. Everyone claims to have one, but when asked for a documented process, most people point to their heads and say, "Oh, it's all in here." So we set out to actually create a BD framework and structure that people can understand and use, from beginners to advanced. It can help everyone. BD is complicated (lots of moving parts), but the process itself is not complex. If you concentrate on making progress on the process, and not get buried under the "whirlwind" of random activities... then everyone can see results over time. We feel this is a one-of-a-kind fully integrated BD tool and template that no one else in our industry offers.