You're not that special. Or are you? Discover your firm's true differentiators!
I hate to be the one to tell you, but your firm is not special. Or are you? Right now, you sell and sound exactly the same as your competition. As marketers, this is antithetical to who we are at our core... "We are creative! We are unique! We are better!" Clients see us and our competition as a mass of sameness. How do you see yourself? How do you see your firm? How is your firm perceived? Is it really different? Sometimes, we need a kick in our reality. Each marketer in the A/E/C (architecture, engineering, construction) industry should know what makes his/her firm better. This workshop is direct and brutal. We will walk you through specific steps to get to the heart of your firm's fingerprint - your why, how, what, and who. The essence of your brand is built around what you stand for and what makes you stand out. Let's discover your true differentiators!
Outline and Takeaways:
"I believe you have to be authentic to who you are now to get to where you want to be. What are you known for and what do you want to be known for? This is your signature trademark - what you have to offer - and it is valuable. This is a leadership requirement, non-negotiable. Know your brand." ~KLK
I hate to be the one to tell you, but your firm is not special. Or are you? Right now, you sell and sound exactly the same as your competition. As marketers, this is antithetical to who we are at our core... "We are creative! We are unique! We are better!" Clients see us and our competition as a mass of sameness. How do you see yourself? How do you see your firm? How is your firm perceived? Is it really different? Sometimes, we need a kick in our reality. Each marketer in the A/E/C (architecture, engineering, construction) industry should know what makes his/her firm better. This workshop is direct and brutal. We will walk you through specific steps to get to the heart of your firm's fingerprint - your why, how, what, and who. The essence of your brand is built around what you stand for and what makes you stand out. Let's discover your true differentiators!
Outline and Takeaways:
- True horror story
- Benefit statements
- Exercise – 1, 2, 3, 4
- Reality sets in
- Tips
- Case Studies
- Your firm's true differentiators... or at the very least, the framework/workshop/tactics to use within your firm to find them.
"I believe you have to be authentic to who you are now to get to where you want to be. What are you known for and what do you want to be known for? This is your signature trademark - what you have to offer - and it is valuable. This is a leadership requirement, non-negotiable. Know your brand." ~KLK